Financial Literacy • Loans • Autogestion des prêts

Trends & growth opportunities in the industry: health & wellness

Today, we’re kicking off our first exploration of lending opportunities in various sectors, starting with none more essential than health and wellness.

As access to quality healthcare becomes increasingly crucial, loans play a key role in helping more individuals obtain the treatments and services they need. Whether it’s for financing specialized care, alternative therapies, or wellness services, companies that incorporate lending solutions into their offerings not only broaden their market but also make essential services more accessible.

Here are a few approaches to financing in the health and wellness sector:

1

Improved Access to Care

Companies like Hear Canada, specializing in hearing solutions, go beyond their core mission by offering direct financing options. By providing access to flexible lending solutions, they enable patients to obtain the hearing aids they need without the immediate financial constraints often imposed by traditional banking institutions. This not only allows them to expand their customer base but also addresses urgent healthcare needs.

2

Internal loans for uncovered treatments

More and more private clinics and wellness centers are now offering direct financing options for expensive treatments not covered by insurance. This includes dental care, certain optometry clinics, specialized medical treatments, and even alternative therapies. By providing direct financing, these establishments can attract more clients who would otherwise delay or forgo these treatments due to budget constraints.

3

Innovative financing in digital health

Finally, several digital health companies are using creative financing models to help users access their services. For example, companies developing wellness apps or health tracking tools offer subscriptions financed over several months, thus lowering the entry barrier for users who prefer to pay in smaller installments rather than all at once.

These examples are just a glimpse of the many ways to approach financing in health and wellness. Other creative solutions exist, offering even more opportunities to make healthcare more accessible.

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